Business Strategy

In conjunction with Life Enhancement Systems, LLC, Barbara Leuin is proud to present the Conscious Business Incubator.  The Conscious Business Incubator is designed to support fledgling companies to become sustainable.  We offer the following consulting areas:

ϖPersonal Business Structure (Liability & Assert Protection)

ϖInvestment Grade Business Plans

ϖOperational Plans

ϖBusiness Structure and Capital Plans

ϖMarketing Strategy

ϖProtection of Intellectual Property

ϖCurriculum Development/Packaging

ϖAudio and Video Production

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Success is the result of action on the tracks
of an effective plan.

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Personal Business Structure

Having a personal business allows you to gain the tax benefits of business activity and the liability protection that separates you from projects you invests in.  This entity serves as your personal business through which you can be involved with projects. 

You create this entity to focus your personal values and investment goals.  We will focus on assisting you to identify and clarify your personal values as they relate to business and help you to focus your energy toward the accomplishment of specific goals.  We also assist you in identifying your investment goals with respect to income, growth, risk and reward. 

We do not substitute for a Financial Planner or Estate Planner; however, the Company can offer its experience in working with over 66 start-up companies and hundreds of investors to give you a menu of choices and strategies for self-directed investing.

Business Plans

An investment-grade business plan serves as both a blueprint for the success of the new enterprise and a marketing document for potential investors in the project.  The business plan answers key questions for both the business owners and investors, including:

ϖThe mission and purpose of the business

ϖThe Company’s unique market proposition

ϖProven need for the Company’s products & services

ϖThe plan for meeting the market’s proven need

ϖThe anticipated growth path, including financial projections

ϖThe benefits to investors

Preparation of the business plan may include working with outside attorneys to protect intellectual property, working with the owner(s) to develop the mission and vision, research into the market factors, exploring alternative growth paths and marketing strategies.  An independent marketing company may also be engaged to create and execute the strategic marketing plan.

Operational Plans

The operational plan is a detailed, specific set of steps and strategies for the implementation of the business plan.  It involves identifying milestones, critical activities, budgets and personnel.  The results of the operational plan are a series of reports including budgets, planning calendars and a PERT chart. (Project Evaluation and Review Technique.)

The Operational Plan is useful as a guideline for the successful development of the company’s products and programs and the marketing of those products.  It is also useful for identifying the key personnel to be hired and the resources that are essential to the successful and sustainable growth of the Company.

Business Structure and Capital Plans

In view of the complexity of many projects, it is essential that the choice of entity or entities be made carefully.  If outside investors are required to fund the launch of this project, then this factor must also be taken into consideration.  Whether the project is funded internally or externally, thought must be given to the initial financial needs of the Company, and how those funds will be paid back over time.

If outside funds are required, then a strategy must also be developed to raise those funds.  This requires the involvement of a securities attorney and tax accountant as well.  The strategy addresses such questions as:

ϖWho are the desired investors?

ϖWhat is the minimum amount accepted?

ϖWhat is the “exit strategy” for investors?

ϖWill the Company go public, or be sold to another entity?

ϖWill there be ongoing capital requirements?

Comprehensive Marketing Plan

A comprehensive marketing plan is essential for the commercial success of  any company.  The content of the programs and products that will be distributed is unique and leading edge.  The specific markets must be determined in order to develop a strategy for reaching each market segment. 

Protection of Intellectual Property

The success of many projects is dependant on the ability to identify, document and protect intellectual property. LES will assist in making the selection of Intellectual Property attorneys and in coordinating the protection of Intellectual Property with the Company’s overall planning and execution of its plan.  Any and all legal fees are identified separately.

Curriculum Development/Packaging

For projects centered around the development of intellectual property, it is essential to create print material that can be protected by copyright.  Since LES is an educational technology company and its founders have over 25 years of experience in developing curriculum, this is a key area in which we can contribute.

Audio and Video Production

LES also has extensive capability to produce commercial-quality audio and video programs.  The purpose of this aspect of the project is two-fold: 

1.to create additional formats that can be protected by copyright

2.to create market-ready products for distribution and sale.

LES principal, Enrique Montiel, has over 15 years experience as an independent filmmaker and video producer.  He has worked on numerous commercial projects and currently produces all of LES’s video and audio programming.